Our semi-annual estimate of the value of Reward Points in Canada

The American Express Membership Rewards program offers the most flexible points in Canada. You can use them in a variety of ways: purchase airline tickets, transfer to multiple airline or hotel loyalty programs, account credit, purchase merchandise, gift cards, etc.

Since this program is generally intended for travellers, the best use will be for obtaining airline tickets or transferring points to loyalty programs like Aeroplan. This explains the averafe value of 1.7¢ per point.

The BMO Rewards program offers points that can be used in a variety of ways: travel purchases, investment products, account credit, merchandise purchases, gift cards, experiences.

Since this program is generally intended for travellers, the best use will be for travel (flights, hotels, cruises, car rentals). This explains the average value of 0.67¢ per point.

The NBC À la Carte Rewards program offers points that can be used in a variety of ways: travel purchases, investment products, account credit, merchandise purchases and gift cards.

Since this program is generally for travelers, one of the best uses will be for buying travel products (airline tickets, hotels, Airbnb, cruises, car rentals, etc.). This explains the average value of 0.9¢ per point.

The CIBC Aventura Program offers points that can be used in a variety of ways: travel purchases, auctions, investment products, account credit, merchandise purchases, gift cards, experiences.

Since this program is generally intended for travelers, one of the best uses will be when buying travel products, especially airline tickets. This explains the average value of 1.2¢ per point.

The Desjardins Bonusdollars program offers points that can be used in a variety of ways: travel purchases, investment products, account credit, merchandise purchases, gift cards, experiences.

This program is simple, making it easy to exchange 1 Bonusdollars for $1. This explains the average value of $1 per point.

The MBNA Rewards program offers points that can be used in a variety of ways: travel purchases, account credits, merchandise purchases, gift cards.

Since this program is generally intended for travelers, the best use will be for purchasing travel products (airline tickets, hotels, Airbnb, cruises, car rentals). This explains the average value of 1¢ per point.

The RBC Rewards program offers flexible points. You can use them in a variety of ways: travel purchases, transfers to multiple airline loyalty programs, account credits, merchandise purchases, gift cards, etc.

Since this program is generally for frequent flyers, the best use will be for booking flights or transferring points to loyalty programs such as British Airways Executive Club. This explains the value of 1. 6¢ per point.

For credit cards that do not allow points to be transferred to other programs, the value is 1¢ per point.

The Scene+ program offers points that can be used in a variety of ways: travel purchases, donations, account credit, merchandise purchases, gift cards and experiences.

Since this program is generally for travelers, one of the best uses will be for buying travel products (airline tickets, hotels, Airbnb, cruises, car rentals, etc.). This explains the average value of 1¢ per point.

The TD Rewards program offers points that can be used in a variety of ways: travel purchases, education, account credit, merchandise purchases and gift cards.

Since this program is generally intended for travelers, one of the best uses will be for purchasing travel products (airline tickets, hotels, cruises, car rentals, etc.). This explains the value of 0. 5¢ per point.

Aeroplan is Air Canada’s loyalty program. You can use your points in many ways: purchase airline tickets, merchandise, gift cards, etc.

As this program is intended for air travellers, the best use will be for purchasing airline tickets. This explains the value of2¢ per point.

The Alaska Mileage Plan is Alaska Airlines’ frequent flyer program. You can use your points in a variety of ways: purchase airline tickets, hotels, magazine subscriptions, etc.

As this program is intended for air travellers, the best use will be for purchasing airline tickets. This explains the value of2¢ per point.

The British Airways Executive Club is the British Airways frequent flyer program. You can use your miles in a variety of ways: purchase airline tickets, purchase merchandise, gift cards, etc.

As this program is intended for air travellers, the best use will be for purchasing airline tickets. This explains the averafe value of 1.7¢ per point.

Asia Miles is Cathay Pacific’s frequent flyer program. You can use your miles in a variety of ways: purchase airline tickets, purchase merchandise, gift cards, etc.

As this program is intended for air travellers, the best use will be for purchasing airline tickets. This explains the average value of 1.5¢ per point.

WestJet Rewards is WestJet’s loyalty program. You can use your WestJet dollars to purchase airline tickets or vacation packages.

This program is simple: 1 WestJet Dollar = $1. The average value is therefore $1 per point.

Best Western Rewards is Best Western’s loyalty program. You can use your points in many ways: hotel reservations, merchandise purchases, transfers to airline loyalty programs, gift cards, etc.

As this program is for travelers, the best use will be to book hotel nights. This explains the average value of 0.8¢ per point.

Hilton Honors is Hilton’s loyalty program. You can use your points in a variety of ways: hotel reservations, car rentals, transfers to airline loyalty programs.

As this program is for travelers, the best use will be to book hotel nights. This explains the average value of 0.6¢ per point.

The Marriott Bonvoy program is Marriott hotels’ loyalty program. You can use your points in a variety of ways: hotel reservations, transfers to airline loyalty programs, vacation packages, merchandise, gift cards, airline tickets or car rentals.

As this program is for travelers, the best use will be to book hotel nights. This explains the average value of 0.9¢ per point.

The AIR MILES program is one of the best known programs in Canada. You can use your DREAM miles for airfare, car rentals, theme park or show tickets, hotels, vacation packages or merchandise. You can use your CASH rewards for cash back.

The program has undergone several changes in 2021 with the introduction of a dynamic fare structure for flights, adapting to market rates.

Triangle Rewards is Canadian Tire’s loyalty program. You can use your Canadian Tire Money at participating retailers.

The value is simple: $1 Canadian Tire = $1

The PC Optimum program is President’s Choice retailers’ loyalty program. You can use your PC Optimum points at participating retailers.

The value is 0.1¢ per point.