Since March 2020, curfews, border closures and lockdowns have forced Quebecers to stay home. Let's describe the "Revenge Travel" trend that has emerged as a result of all these measures to fight against COVID-19.
Travel bans have prevented people from moving around as they wanted to. Now that there are relaxations, people are getting their “revenge ” to travel. The term “Revenge Travel” can be translated as “Voyage de rattrapage” in French.
Quebecers' time away for the summer of 2021
With the health restrictions slowly lifting, many travelers are booking their next trip. According to a CAA-Quebec survey for the 2021 summer trend, 83% of Quebecers will take their vacations in Quebec.
The 3 most popular regions in travel intentions in 2021 are:
- Capitale-Nationale-Charlevoix (26%)
- Saguenay-Lac-St-Jean (16%)
- Eastern Townships (15%)
This compares to 44% in 2019 and 35% in 2018 in the pre-pandemic era.
This means that almost twice as many Quebecers are travelling in their own province as before the pandemic. This is mainly due to the limits of movement. But in the last few weeks, Milesopedia has published some good news for travelers.
When the borders open and the restrictions gradually disappear, the proportion of Quebecers who intend to stay in Quebec will return to pre-pandemic levels. Certain behavioural profiles are beginning to emerge, according to a Léger Marketing survey.
According to the survey, 9% of respondents are “Euphoric” in nature, and want to live their “post-pandemic” to the fullest.
Indeed, the resumption of “normal” activities after months of inactivity allows travellers to start going out again. The euphorics are going full steam ahead.
This desire to travel frantically and give a middle finger to all that the virus has done to them is giving rise to a new trend: “Revenge Travel”.
Finding a satisfactory French equivalent for this term is difficult. Should we talk about revenge tourism? Travelling frenzy? Revenge trip ? Or a catch-up trip?
Nevertheless, the explosion of all this repression results in a desire from revenge travelers to:
- Take a longer trip than usual;
- Make several trips in a short period of time;
- Travel in luxury or extravagance with a higher budget;
- Travel with extended family or a group of friends to reconnect;
- Travel to forget ;
- Do the trip of your dreams “because you deserve it”.
Valérie Gosselin, psychologist and supervisor at Clinique Humanimaux explains:
When there is a void, the human being seeks to compensate and go to the other extreme. This imbalance in life and in society pushes us to find harmony and balance. It’s a human reflex.
The period of hardship we endured has affected us all in different ways.
After all the stress, sacrifices and overwork of the past year, you can have an insatiable desire for life. This desire to regain our former composure and make up for lost time is normal.
Moreover, Mrs. Gosselin indicates that:
When we make or own something, we don’t realize its value. We couldn’t control this stop of movements and the pause created by the confinement.
We have been deprived of the freedom to travel, among other things. When you find it again, that’s when you realize there’s an urgency to appreciate what you’ve missed.
The power to go when and how we want has been affected. There is an awareness of the privilege of travel and how much this way of life is appreciated.
In addition, having had COVID-19 or having had a loved one die from this disease may play a role in this frenzy of wanting to leave at all costs.
Every day there is a death toll from the virus, and being confronted with this reality makes you realize how fragile life is. Again, an urgency to live and enjoy life arose.
Is this normal, doctor?
This forced break resulted in the accumulation of tens of thousands of points in airline and hotel loyalty programs. The cancellations rmean people have a lot of travel credits or vouchers to use.
If you are happy with the idea of a “catch-up trip” and want to spend your points, there is no problem.
Revenge travelers are just waiting for the moment to spend it after more than a year of sacrifice and deprivation. Usually at Milesopedia, one of our slogans on points is “Earn and burn”. But the opportunities to spend the points in the final year were very slim or uncertain.
Now that some semblance of life “as before” is on the horizon, many bookings for catch-up trips can be made. This manic phase following a context of deprivation is normal.
As long as all other areas of life are going normally, there is no problem. It’s normal to react this way because there is a balance to be restored. However, if it is affecting your work, family, money management or other basic needs, it would be best to seek help.Valérie Gosselin, M.Ps.
These incidents of rudeness are on the rise (and not just when travelling)! Is it because of the general atmosphere after the lockdown or because of revenge travel ? According to Valérie Gosselin:
It can be a mixture of both. First, the lack of choice during the lockdown and the obligation to adapt to the restrictions created acute unease among the population.
When travelling, reality catches up with travellers. They don’t want anyone to get in their way. They are on a trip, want to have as much fun as possible, want everything to be perfect and don’t want anything to get in the way.
So when a problem occurs on vacation, frustration sets in and discourtesy surfaces.
Not feeling ready to travel
Conversely, people who want to stay at home because they feel comfortable there or because they are not ready to go out is also normal.
It comes back to the same spheres of life discussed earlier. If the other spheres of life are intact, there is no problem.
Everyone reacts in the best way they can.Valérie Gosselin, M.Ps.
The pandemic has caused a lot of questioning and changes in attitudes and habits.
But no matter how you feel about travel and the relaxation of measures, the important thing is to think of your health and safety first.
Have a good trip(s) or a good rest!
We would like to thank Valérie Gosselin, M.Ps., psychologist and supervisor at Clinique Humanimaux for her advice and time.